Experience
The Canadian Press, 2016 – present
Associate Director, Digital Marketing: • Integrated Systems: Successfully integrated Salesforce and NetSuite using Boomi, reducing manual sales data entry tasks by over 50%. • Custom CRM Development: Engineered Salesforce to manage content entitlement data retention and communication with an external CEM through n8n, optimizing data consolidation, integrity, and reducing manual data entry. • Automation Expertise: Engineered Salesforce flows for automated record creation, verification, validation, and maintenance, enhancing efficiency and ensuring accuracy. • Automatic Contract Generation: Developed and deployed automated contract generation templates and screen flows using S-Docs based on data from opportunities, streamlining the contract creation process and ensuring CRM data consistency with contractual documentation.
Inbound Marketing Specialist: • Inbound Marketing: Orchestrated data-driven inbound marketing campaigns to captivate and engage top-tier leads, yielding a remarkable surge in lead generation and conversion rates. • CRM Systems: Leveraged Salesforce, HubSpot, and other CRM systems to segment leads meticulously and personalize communication, expertly guiding prospects through the sales funnel journey. • Analytical Insights: Delved into website and campaign data to refine marketing strategies, resulting in increased website traffic and higher lead conversion rates. • Project Management: Spearheaded a certification test project, constructing the test framework and automation/communication protocol to streamline operational tasks seamlessly.
Visual Compliance, 2013 - 2016
Marketing Project Manager: • Project management: Oversaw marketing collateral, digital assets, and promotional items to bolster branding and enhance customer engagement. • Collaborative Approach: Partnered with sales teams to craft bespoke, customer-centric marketing strategies designed to resonate with target audiences. • Content Creation: Crafted compelling content for various digital platforms to amplify brand messaging and engage customers effectively. • Team Leadership: Directed cross-functional teams in producing multimedia content for customer education initiatives and elevating brand awareness.
Concordia University
Creative Writing (BA) with Distinction, 2010
Toronto Film School
Digital Film Production (Diploma) with Merit, 2004
